A team project sponsored by
Project Brief
Brands in a Touchless Word -- Contemporary physical retail is still seeking ways to adapt to new technology.
Working in a team of four, we proposed a new solution for retail shopping experience through a 12-week-long design proecess.
Introducing Experience Ecosystem
Design Statement
The Experience Ecosystem reimagines physical retail through responsive recommendation, providing customers with a more informative and experiential way of shopping.
Project duration
Feburary - May 2024 (12 Weeks)
Project team
Very Human Studio team
Jasmine Hsu, Olaf Kamperman, Yiwen Zhao, Yixiao Zhang
Design Process
1. Understanding Retail
Why redefine the retail experience?
The best way to know the challenges customers face while shopping is to experience it by ourselves. We started with conducting several contextual inquiries with our families and friends. Here is a summary of at what the current shopping experience looks like for people:
2. Scoping the Problem Space
How could we find customer's perspectives?